Our Mission

Our Mission

To nurture authentic connections to Hawai‘i by weaving genuine stories with original art that instill a sense of kuleana to this place.

Our Vision

We envision a sustainable, values-based economy that fosters and celebrates collaboration within an authentically rooted community of creators who understand and honor their kuleana to Hawai‘i.

Our Tenets

Cultural Integrity:

    • Honor and preserve the rich cultural heritage of Hawai'i through every product and interaction.

    • Ensure authenticity and respect in all representations of Hawaiian culture.

    Artistic Excellence:

      • Create high-quality, thoughtful organizational and lifestyle products that showcase original art.

      • Continuously strive for innovation and excellence in design and manufacturing.

      Empowerment and Collaboration:

        • Support and connect with creators who share our values and love for Hawai'i.

        • Empower creators to dream, plan, create, and achieve their missions in life through our products.

        Sustainability and Responsibility:

          • Commit to environmentally sustainable practices in all aspects of the business.

          • Lead in social responsibility, ensuring our actions positively impact the community and the environment.

          Community Engagement:

            • Actively engage with and give back to the organizations and communities that help Hawai'i thrive.

            • Support our non-profit arm and contribute to the well-being of the lāhui (the Hawaiian community).

            Economic Contribution:

              • Create employment opportunities within the local community.

              • Ensure business sustainability to support long-term growth and community prosperity.

              Female Leadership:

                • Champion the role of women in business and the arts.

                • Foster a supportive and inclusive environment for all team members and partners.

                Cultural Preservation:

                  • Preserve and promote Hawaiian culture through storytelling and original art.

                  • Maintain a deep commitment to cultural preservation in all business practices.

                  Collaboration and Partnerships:

                    • Foster meaningful collaborations and partnerships that enhance our mission and values.

                    • Work with like-minded organizations to amplify our impact and reach.

                    Positive Environment:

                      • Cultivate a positive and inspiring work environment.

                      • Encourage creativity, growth, and mutual respect among all team members.

                      Our Programs

                      Pilina Program - A giveback program dedicated to uplifting our community.

                      Weaving intention into our process