Why Shopping Small Matters More Than Ever This Holiday Season

Why Shopping Small Matters More Than Ever This Holiday Season

Behind every small business in Hawaii is a story, a dream, and most importantly, an ʻohana. When you choose to shop local this weekend, you're not just walking into another holiday shopping event – you're entering a space where every purchase directly supports a local family, funds a child's education, or keeps ancestral traditions alive. Each item you find here carries the mana of its creator, telling stories that connect us to our culture and community in ways that big-box stores simply cannot match.

The impact of shopping small ripples far beyond the moment of purchase. For every $100 spent at a local business, about $68 stays within our local economy – that's more than double what stays local when shopping at bigger chains. By choosing to shop small this holiday season, you're helping create a more sustainable future for our islands, supporting the unique character of our communities, and preserving the traditions that make Hawaii special. This weekend catch us at two events, one in Honolulu and another in Hilo at Kakoo Hawaii Market. This weekend, your holiday shopping can become more than just gift-giving – it can become a powerful way to show aloha for our community and invest in the places and people that make Hawaiʻi special.